Posts published on March 2016

8 of our favourite content marketing blog articles

Advertising, Digital Marketing

By now, savvy brands and ecommerce sites have realised that content marketing is central to long term search success.

But if you’re just starting out with content marketing it can be a daunting process. What if you have little (or no) budget? What content do you use? How do you measure success? If you build it, will they come?

Fear not, we have rounded up 8 of our favourite content marketing blog posts to help you. Covering topics like copywriting, quizzes, analytics, content tips and headlines, they should be enough to help you create a winning content marketing plan…

 

 

1. Seven golden rules for content marketing.
By Econsultancy

Econsultancy

“Here are seven golden rules that we have identified to help you optimise your content marketing.”

Read more at Econsultancy.

 

 

2. How to Do Content Marketing on a Shoestring Budget.
By Kiss Metrics

Kiss Metrics Content Marketing

“Content marketing sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money.”

Read more at Kiss Metrics.

 

 

3. How should ecommerce brands be using content?
By Econsultancy

From Econsultancy

“Ecommerce brands have embraced content marketing over the past couple of years.”

Read more at Econsultancy.

 

 

4. 7 Ways to Write Damn Bad Copy.
By Copyblogger

Copyblogger

“When a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.”

Read more at Copyblogger.

 

 

5. 12 practical content tips from Google’s Page Quality guidelines.
By Econsultancy

12 practical content tips from Google

“Here’s a very simple checklist, based on Google’s approximation of highest and lowest quality content.”

Read more at Econsultancy.

 

 

6. Which Marketing Analytics Should You Be Looking At?
By Hubspot

Marketing analytics

“Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part.”

Read more at Hubspot.

 

 

7. The complete guide to using quizzes in your marketing strategy.
By Econsultancy

From Econsultancy

“In January 2014, no one had ever heard of Playbuzz, a website that creates viral content, mostly quizzes. By May of the same year, Playbuzz.com was receiving 45m unique visitors each month.”

Read more at Econsultancy.

 

 

8. 5 Characteristics Of High Converting Headlines.
By ConversionXL

From Conversion XL

“Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.”

Read more at ConversionXL.

 

If you need a helping hand let us know and we’d be happy to discuss your marketing campaigns, plans or other communication needs.