We developed a campaign making fun comparisons based on subjective opinion of what people think (or don’t think) is ‘cool’.
Is something a matter of opinion, or a matter of fact?
Underpinning these comparisons with a bold statement
‘It’s cold pressed for goodness sake!’
The purpose of the campaign was to raise a debate and get the consumer to challenge one product versus another. Whether that be our cold pressed juices to pasteurised, or something else as random as Croc shoes, melon wheeled bikes or tattooed faces!
Whatever you think is a matter of opinion, or a matter of fact…