How to stop the wheels coming off 2019-04-30T16:20:30+01:00


How to stop the
wheels coming off

Achieving success with a
challenger brand

Book your ticket now

When: Tuesday 14th May 9:00am – 12:30pm

Where: ALLBright Club, 11 Rathbone Pl, Fitzrovia, London W1t 1HR

On 14th May we are teaming up with our friends, Product Chain, to put on an unmissable event for all you food and drink challenger brands!

You made it. You’re there. On the shelves. Your challenger brand hit the big time. All the retail stars have aligned. You’re a bona fide, prosecco popping success, right?

Wrong. Because as with all things retail, it’s not just about getting there, but staying there. Our event will reveal the do’s, don’ts and the definitely do nots of being a food or drink challenger brand.

You’ll hear from some fantastic speakers, learn from other people’s successes, and even more from other people’s failures. You’ll discover things you didn’t know about moving your challenger brand to the next level, from managing your supply chain more efficiently and planning for rapid expansion, to using data to grow your listings. You’ll also see audience insights and learn how to use these to build a stronger brand platform.

So if you want the wheels to stay on, fasten your seat belt and clear your diary!


The importance of brand positioning

Christine Colbert, Managing Director, House.

Selling the dream and keeping it alive 

Donna Chappelle, Commercial Marketing Manager, Product Chain.

Using sales data to grow your listing

Huw Baker, Business Development Director, Dunnhumby.

Planning for Successful FMCG GrowthProfessor

Frank Hayden, Advisor for Operational Excellence.

Challenger Brand Case Study

Cecily Mills, Founder, Coconuts Naturally.