How to stop the
wheels coming off
Achieving success with a
When: Tuesday 14th May 9:00am – 12:30pm
Where: ALLBright Club, 11 Rathbone Pl, Fitzrovia, London W1t 1HR
On 14th May we are teaming up with our friends, Product Chain, to put on an unmissable event for all you food and drink challenger brands!
You made it. You’re there. On the shelves. Your challenger brand hit the big time. All the retail stars have aligned. You’re a bona fide, prosecco popping success, right?
Wrong. Because as with all things retail, it’s not just about getting there, but staying there. Our event will reveal the do’s, don’ts and the definitely do nots of being a food or drink challenger brand.
You’ll hear from some fantastic speakers, learn from other people’s successes, and even more from other people’s failures. You’ll discover things you didn’t know about moving your challenger brand to the next level, from managing your supply chain more efficiently and planning for rapid expansion, to using data to grow your listings. You’ll also see audience insights and learn how to use these to build a stronger brand platform.
So if you want the wheels to stay on, fasten your seat belt and clear your diary!
The importance of brand positioning
Christine Colbert, Managing Director, House.
Selling the dream and keeping it alive
Donna Chappelle, Commercial Marketing Manager, Product Chain.
Using sales data to grow your listing
Huw Baker, Business Development Director, Dunnhumby.
Planning for Successful FMCG GrowthProfessor
Frank Hayden, Advisor for Operational Excellence.
Challenger Brand Case Study
Cecily Mills, Founder, Coconuts Naturally.