Enterprise Brands has completed a strategic brand and digital campaign as the distributor of ambient ambient ready meals and snacks seeks to further expand its leading market share in the UK.
Wigan-based Enterprise Brands selected North West creative agency, House, to drive a Group re-brand, including launching a new website to support its product and services growth and new business initiative within the public, civil services and security sectors.
House helped the national operator identify and create a new brand and a strong online visibility. Enterprise Brands, which works with GEOAmey and Mitie, was seeking to engage and raise awareness in the public sector, to fulfil their ambient food requirements.
House enlisted new product and corporate photography to highlight the business USPs, including its portfolio of 180 meal, snack and drink products that cater for specific dietary requirements, plus its national 24-hour delivery service. Since its new line of chilled foods was launched, Enterprise Brands has seen significant demand from NHS hospitals during the Covid-19 pandemic.
Mike Connolly, managing director, Enterprise Brands, commented on why they looked to grow their digital presence. He said: “As an ambitious company, we recognised that there was a need for a strong website to support our strategy. We realised websites are a go-to for decision-makers even in our sector, and until now we weren’t maximising our experience, expertise and service offering across all communication platforms.
“Now we are. With the help of House, we have future-proofed our business with a professional and clean-looking website, that represents Enterprise Brands well. We hope to increase business opportunities as we take Enterprise Brands to the next level.”
Nick Connors, digital director and co-founder of House Creative, added: “The pandemic has highlighted all too well how businesses can continue to grow with a good online presence. For Enterprise Brands it was simple. They already have a successful offering, which just had to be replicated across all their communications.”