“Food for thought.”
New client The Pork Farms Group briefed us to create a pastiche of Marks and Spencer’s stylish instore magazine to promote the Pork Farms family of products to this major high street retailer. An essential consideration was to reflect the modernity and sheer diversity of the Pork Farms offering while retaining the look, feel and editorial style of the original M&S publication.
A sophisticated editorial style was adopted under the banner heading of: ‘FOOD FOR THOUGHT. Innovative thinking for contemporary eating.’
We commissioned and oversaw new photography to present the Pork Farms range with real appetite appeal, covering off the company’s core ranges along with a generous helping of gluten free delights and even a soupcon of ‘cordon bleu thinking’ with ‘innovative ideas that are right on trend’.