News & Insight

Monthly Archives: March 2017

9th March 2017

Content Marketing Myths That Brands Need to Ignore (The William Agency)

2018-03-07T12:17:49+00:00 March 9th, 2017|Digital Marketing|

This article from our friends at The William Agency explains 6 Content Marketing Myths That Brands Need to Ignore. In the grand scheme of marketing, content-specific marketing is a new discipline. It may seem time-consuming, costly, ineffective or simply too tricky to throw precious resources into. Perhaps you would like to implement a content marketing strategy, but your business’ leadership has shot [...]

8 of our favourite content marketing blog articles

2018-01-10T12:01:12+00:00 March 7th, 2017|Advertising, Digital Marketing|

By now, savvy brands and ecommerce sites have realised that content marketing is central to long term search success. But if you're just starting out with content marketing it can be a daunting process. What if you have little (or no) budget? What content do you use? How do you measure success? If you build it, will they come? Fear not, we have rounded up 8 [...]