Advertising, Design, Digital Marketing
Rebranding is a big decision. Here are some indicators that it might be time for a refresh: Your brand no longer reflects your business – If your products, services, or mission have evolved, your brand should reflect that. You’re struggling to stand out – A rebrand can differentiate you from competitors. Your visual identity feels […]
Advertising, Design, Digital Marketing, News
In a digital-first world where consumers are bombarded with thousands of brand messages daily, standing out is more challenging than ever. A strong brand isn’t just a logo—it’s the emotional and psychological connection your audience has with your business. In 2025, branding trends continue to evolve, influenced by technology, consumer expectations, and cultural shifts. In […]
Advertising, Digital Marketing
Can I pick your brain? I’ve got a great product and great service, but no one has heard of it So, you’ve got a great product and you’ve plenty of customers out there who will agree with you. But it’s not that simple. Getting your brand or business noticed, listed and on the lips of […]
Advertising
The Go! Network asked Christine about the role of awareness in marketing “awareness marketing is about a long-term strategy and consistency. You need to keep a cool head, be very clear on the channels that you want to use and be very aware of your target audience. Who are they and where are they? Awareness must […]
Advertising
I can’t be the only one that dreads the ads on TV these days…that said I am probably not the only one who gets to channel 100 and there is still nothing to watch… Is it me? No, because you can now ‘pay’ not to be served ads, so that just proves that the ads […]
Advertising
The BBC rebranded and launched a suite of new logos in October 2021. As an agency owner who is still battling the effects of the pandemic, this story passed me by some 15 months ago, as did, the new BBC suite of logos. I barely noticed them if I am honest, and I watch the […]
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