Junk mail? We think not! A recent DMA study showed that relevant, well targeted direct mail had a higher ROI than both paid and online display ads coming second only to social media.
Why do we think that direct mail is great? It’s interactive, memorable, creative, targeted, tangible and, as companies continue to move their budget completely online, has less competition! So, with a clearly defined audience, a compelling brand message with a clear call to action and as part of a larger, integrated campaign, direct mail is alive and well and a channel that should be overlooked at your peril.