No one should know the name of a marketing agency
But everyone should know the name of its clients
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Big experience doesn’t always come with a big bill
Our multinational experience comes at a provincial price
WHO WE AREImage giphy.com
It’s better to be a master of all trades than a jack of one
That’s why we do corporate identity, advertising, design and digital to ensure everything connects
what we doA creative digital agency
The perfect home for your brand in a digital age
From our blog
Design
Roses Top Dog
We wanted to be first to tell you about our latest project. Roses Top Dog, a dog grooming dyer / brush for Dog Groomers and dog owners.
Find out more here: rosestopdog.com
Digital Marketing
Content Marketing Myths That Brands Need to Ignore (The William Agency)
This article from our friends at The William Agency explains 6 Content Marketing Myths That Brands Need to Ignore.
In the grand scheme of marketing, content-specific marketing is a new discipline. It may seem time-consuming, costly, ineffective or simply too tricky to throw precious resources into. Perhaps you would like to implement a content marketing strategy, but your business’ leadership has shot your plans down?
Read more here:
Careers
Could you be ‘The Apprentice’?
We’re looking for a junior design apprentice to join our House!
If you have creative flair and a passion to get started in the advertising and marketing business, we want to hear from you!
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Advertising, Home Truths
Home Truths
Our House philosophy is based upon our Home Truths, several of which you’ll find below…
Advertising, Digital Marketing
How to export your contact data from Facebook Lead Ads
We think that Facebook Lead Ads are great. The streamlined process for collecting data is simple to use and delivers results. Things might get tricky when you want to export your data though.
When our recent Lead Ad campaign finished we expected the data to be in Business Manager or Power Editor but it was nowhere to be seen.
After a quick google on the subject we found conflicting advice. Some articles said it is only possible to export data via the Facebook API. Others seemed to think you needed a third party bridge which involves a monthly subscription.
If you are having the same problem, read on…
How to export your contacts:
1. Go to the page you are advertising.
2. Go to the “Publishing Tools” tab.
3. In the left hand nav, choose “Forms library”.
From this page you will be able to export your data. No API knowledge needed!
If you want to sync automatically with MailChimp or your CRM though, third party tools like Leads Bridge will help you.
Hope you have found this useful.
Advertising, Digital Marketing
8 of our favourite content marketing blog articles
By now, savvy brands and ecommerce sites have realised that content marketing is central to long term search success.
But if you’re just starting out with content marketing it can be a daunting process. What if you have little (or no) budget? What content do you use? How do you measure success? If you build it, will they come?
Fear not, we have rounded up 8 of our favourite content marketing blog posts to help you. Covering topics like copywriting, quizzes, analytics, content tips and headlines, they should be enough to help you create a winning content marketing plan…
1. Seven golden rules for content marketing.
By Econsultancy
“Here are seven golden rules that we have identified to help you optimise your content marketing.”
2. How to Do Content Marketing on a Shoestring Budget.
By Kiss Metrics
“Content marketing sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money.”
Read more at Kiss Metrics.
3. How should ecommerce brands be using content?
By Econsultancy
“Ecommerce brands have embraced content marketing over the past couple of years.”
Read more at Econsultancy.
4. 7 Ways to Write Damn Bad Copy.
By Copyblogger
“When a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.”
Read more at Copyblogger.
5. 12 practical content tips from Google’s Page Quality guidelines.
By Econsultancy
“Here’s a very simple checklist, based on Google’s approximation of highest and lowest quality content.”
Read more at Econsultancy.
6. Which Marketing Analytics Should You Be Looking At?
By Hubspot
“Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part.”
Read more at Hubspot.
7. The complete guide to using quizzes in your marketing strategy.
By Econsultancy
“In January 2014, no one had ever heard of Playbuzz, a website that creates viral content, mostly quizzes. By May of the same year, Playbuzz.com was receiving 45m unique visitors each month.”
Read more at Econsultancy.
8. 5 Characteristics Of High Converting Headlines.
By ConversionXL
“Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.”
Read more at ConversionXL.
If you need a helping hand let us know and we’d be happy to discuss your marketing campaigns, plans or other communication needs.
Testimonials
House really got to understand our business and have added huge value to our marketing department.
With the help of our new website mobile traffic doubled, and our online sales are up are 37% up year on year
House brought the concept of Love to life, which is exactly what we are about.
The team at House is a pleasure, it’s like working with part of our own family.
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