Case study

Brand positioning. Campaign creation. Website. Prospectus. Open Day communications.

The Client

Bridgewater School is a private school that celebrates, supports and nurtures from a very early age through to sixth form. In a sector that is under increasing pressure to define what makes a school different, Bridgewater School lacked a clear positioning to express what makes it so special, which is a place that not only ensures academic achievement, but also one which values its pupils happiness and individuality.

Developing a positioning of providing ‘an individual approach to education’ helped set Bridgewater School apart from its competitors, and provided a platform for a new set of communications to aid the retention of existing students and attract new entrants.

House were able to quickly and efficiently define exactly what we stand for.
Caroline Saunders, Marketing Manager

The challenge

Across the education spectrum, schools are under greater pressure than ever to define exactly what makes them different. For independents, this is especially true. Bridgewater School has a very particular world view; this is a school that celebrates, supports and nurtures individuality. From Early Years right through to Sixth Form, it’s the place for parents and pupils who value continuity and happiness as much as academic achievement. We were tasked with articulating this vision with a distinctive new approach.

The solution

Ever since the school’s inception, its family ethos has ensured that everyone is treated as an individual. Although it has since grown in scale and stature, all teachers still know every young person by name and strive to develop a true understanding of their specific needs and abilities. We turned this into a key differentiator, building on the fact that in Bridgewater’s case, small is not just beautiful, but academically successful. This highly individual approach was the inspiration for our execution.

School Prospectus

The execution

We started with an idea; that to be yourself and to have the space and opportunity to develop your individual talent and personality within a supportive, welcoming and nurturing school community is the greatest freedom of all. This is a school where students are given every encouragement, to be everything they can be. We set out to communicate the very individual journey that every pupil experiences, articulating our approach online, offline and on TV.

Brand Movement

An extremely well attended Open Evening, and equally importantly, the feedback from the school itself has been testament to the success of our solution. Our insight-driven approach continues to inform the future direction of the school and we look forward to developing and supporting the school as it pursues its own individual journey.

Digital Assets
Website after

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