A rebrand and positioning project for Cheshire based Charterhouse Accountancy Group, together with launching their new Financial Services arm. Charterhouse provides added value services for financial planning, insurance and other financial services tailored towards HNWI (SME business owners) that are in addition to straight forward accountancy and tax planning services.
The objective is to provide a one-stop shop personal and business accountancy and financial services provision to SMEs. Developing a positioning of ‘Smarter Business’ provided Charterhouse with a platform for all of their communications. As well as the development of a fresh and contemporary brand identity and new website, we have rolled out regional communications including local B2B sponsorship, plus social media campaigns and content to raise awareness of the brand and generate leads.