Cooksongold 2018-12-05T11:57:07+00:00

Case study

The UK’s largest one-stop jewellery-making shop

The challenge

Cooksongold is the UK’s largest one-stop shop for quality precious metals and jewellery-making supplies, with over 18,000 products available for next-day delivery. In a fast moving industry that has to appeal to wide ranging trade and jewellery-making audiences, the continuous challenge is to communicate the full benefits of its unrivalled service and 24 hour transactional website across all of its core product categories.

The solution

Our involvement with Cooksongold covers all jewellery-making bases and permeates every area of their trade-based operation. Business development is very much a collaborative process in which we work alongside the client and completely immerse ourselves in the brand, delivering fully integrated campaigns to multiple audiences. Our involvement covers store design, the complete online experience and a broad spectrum of marketing solutions.

The execution

From a blank-canvas store refit and tactical seasonal campaigns to product catalogues and deep-dive coding solutions, intuitive emails and advanced analytics, we operate as an extension of the client’s marketing function. Online, we have succeeded in transforming UX to facilitate enhanced customer journeys, increasing upsells, cross-sells and overall conversion. While on a day-to-day basis our channel support for Cooksongold’s two stores in Birmingham and Hatton Garden includes everything from POS and DM to promotional literature.

Brand Movement

Each year, our work for Cooksongold delivers sustained success as the brand continues to go from strength to strength. Our in-depth knowledge of the jewellery market ensures that we continue to drive awareness and grow market share amongst a highly segmented audience from professional silversmiths and designers to hobbyists. In the words of Cooksongold’s Commercial Manager, “With the help of our new website, mobile traffic doubled and our online sales are up 37% year on year.”

Ready to move?