Our task was to develop a name for the brand, a clear brand positioning and an identity that provides something unique and different from its competitors, one that reflects the key reasons ‘Cocao’ is different from the traditional Cocao ranges that are established in the sector. One that will raise the bar (literally!) and set it apart as ‘a product or ingredient’ that has ‘proven health benefits’.
Proposed brand names
Chosen Name: Engine Heart Fuel.
The heart is often described as the body’s engine. If that’s the case, our new bar is nothing less than hearty fuel, helping our circulation and cognitive functions to keep running smoothly, on and on all day long.
Final chosen packaging designs