Nexus Dry Hire

Brand identity for dry hire specialists

Nexus Dry Hire prep, pick, pack and deliver lighting equipment for the UK’s leading production houses (that’s the people who put on live shows and gigs to me and you!). Nexus are the ultra-reliable support act. The forward-thinking back-up specialists with the industry-leading dry hire range (lighting) that their customers can rely on. Whatever festival, show, production or event their customers are providing equipment for, Nexus’ worldwide availability and exceptional service ensures they can fill any missing links in the inventory.

Our task was to create a brand refresh and set of communications that communicate clearly that no matter how small, Nexus will deliver that missing light, part or piece of rigging on time, every time, so that the show ‘will go on’.

In short, they are the people who supply the people who supply the lights!

We delivered a new brand identity and set of comms with fresh new tone of voice that positioned the business as having a can-do attitude, underpinned with exceptional and reliable customer service.