Water Plus

Naming and brand identity for new major utilities merger, with internal and external national communications rollout


Naming & Brand Identity. Concepts & Big Idea. Internal Comms. Trade Launch. Fully integrated national campaign roll out.

We were tasked with developing the image and communications for a brand new major UK company following the merger of two of the largest water businesses in the UK – United Utilities and Severn Trent Water.

In addition to creating the name, brand identity and brand positioning for Water Plus, we developed the whole of the businesses corporate communications for its trade audiences (including large corps and SMEs) as well as internal communications for staff engagement and its physical interior design and messaging.

The result was a range of online and offline communications from print and digital to broadcast and physical internal signage.

WaterPlus master logo

Brand Guidelines

WP Brand Guidelines

Interior design and office branding


Media and PR brand launch


Trade water show at the NEC

Offline Communications

DM piece

Digital assets

Digital assets

Ready to move?