We were tasked with developing the image and communications for a brand new major UK company following the merger of two of the largest water businesses in the UK – United Utilities and Severn Trent Water.

In addition to creating the name, brand identity and brand positioning for Water Plus, we developed the whole of the businesses corporate communications for its trade audiences (including large corps and SMEs) as well as internal communications for staff engagement and its physical interior design and messaging.

The result was a range of online and offline communications from print and digital to broadcast and physical internal signage.

Deliverables

Naming & Brand Identity. Concepts & Big Idea. Internal Comms. Trade Launch. Fully integrated national campaign roll out.

 

WaterPlus Logo
WaterPlus Logo
Brand Guidelines
Brand Guidelines
Interior design and office branding
Interior design and office branding
Media and PR brand launch
Media and PR brand launch

Trade water show at the NEC

Offline Communications
Offline Communications
Offline Communications
Comms
Offline Communications
Digital
Digital