News & Insight

Free from


3rd December 2018

Top 6 dairy-free trends

2018-12-03T15:28:11+00:00 December 3rd, 2018|Free from|

Milk alternatives are no longer reserved for those with medically recognised intolerances. Instead we’ve seen hipster hotspots packed full of dairy free goodies and now, the supermarkets have taken a piece of the action too. It’s not surprising, back in 2016 UK plant-based milk sector was worth $280, with this figure expected to rise by a 43% to a whopping $400 [...]

How to cater to the FODMAP phenomenon

2018-06-20T10:47:46+00:00 June 20th, 2018|Free from|

Being a FODMAP friendly brand is the latest trend amongst health fanatics, also being a necessity diet for those that suffer with IBS. In June 2005 a professor from Australia discovered through a clinical trial that leading a low FODMAP diet could cure sufferers from bowel issues, including symptoms like bloating and abdominal pain. We bet you are thinking, “What does [...]

Introducing “Super Kombucha”

2018-05-24T15:29:43+00:00 May 24th, 2018|Free from|

You've heard of Kombucha (well, maybe not..) but how about Super Kombucha? We've just completed a website for our friends at Raw of the wild to launch their range of kombucha fermented drinks. They are called Super Kombuchas as they are not like other Kombuchas out there. Raw of the wild Kombucha is full of Pre and Probiotics which are great [...]

Are you a flexitarian?

2018-05-16T14:47:44+00:00 May 1st, 2018|Free from|

We’ve heard of a vegetarian diet, we’ve definitely heard of a vegan diet, but have you heard of the latest diet to sweep the health conscious? Make way for the flexitarian. Despite the term only being magnified since 2013, it actually was developed back in the early nineties in America due to people wanting to lead a mostly vegetarian or vegan [...]

The Power of Packaging

2018-04-25T10:25:33+00:00 April 25th, 2018|Free from|

As consumers we are constantly making decisions; some important, others less so. Some we consciously make, others more intuitive. How often have you, as a consumer, come home from the supermarket and unpacked products that you didn’t even know you wanted? Why did you buy one particular brand over another? Let's delve into the power of packaging. Behavioural economics tells us [...]

The cost of going dairy free

2018-04-26T10:20:44+00:00 April 23rd, 2018|Free from|

As a shopper we’re sure you’re aware that the cost of freefrom is significantly more expensive than that of non-FODMAP products. But, did you know that if you wanted to go dairy free you could be spending up to 125% more per year just for 1L of milk? In one of the latest reports, it has been revealed that the average [...]

2018 FreeFrom Food Awards winners revealed!

2018-04-25T14:53:38+00:00 April 20th, 2018|Free from|

Our Managing Director, Christine Colbert, put on her glad rags and headed down to the freefrom event of the season, the 2018 FreeFrom Food Awards at the Royal College of Physicians in London. Here’s how the night went in her own words… On Tuesday 17th April we attended and sponsored a category of The FreeFrom Food Awards, a national event in [...]

Who is eating free-from in the UK?

2018-03-22T17:51:54+00:00 March 22nd, 2018|Free from|

So, just exactly who is eating free-from in the UK? it's the golden question for UK free-from brands. But, before we get to that...   What is free-from? I’m sure that as a consumer for the past few years now you’ve seen the term ‘free-from’ knocking around the supermarket aisles, but what does free-from even mean? If you typed it into [...]

What is gluten?

2018-03-22T17:56:43+00:00 March 10th, 2018|Free from|

Nowadays the gluten-free option is a regular occurrence on a menu. Gluten-free breads, gluten-free pizzas and gluten-free pasta options can be seen in the smallest of independents to the largest chains, but what is gluten exactly? A lot of consumers dare to dodge it, but little actually know what it is. Gluten is found in grains, such as wheat, barley and [...]

All GOOD Stuff – how NOT to launch a free from brand.

2018-04-24T11:46:16+00:00 March 6th, 2018|Free from|

When we say we understand freedom and free from brands from the experience we've gained ourselves, well we really do mean it, we have literally walked in your shoes. During 2001 to 2004 we launched All GOOD Stuff. A range of gluten and dairy free infant food, it was snap frozen so therefore had not been subject to pasteurized processes either [...]