The challenge
Eccleston Homes is building a considerable presence in desirable locations across the North West. The traditional build quality of their homes is inspired by the Arts and Crafts movement, complemented by an innovative focus on contemporary living. As with any successful homebuilder, each new development presents its own unique challenges and Eccleston required a flexible and responsive partner with both the sector knowledge and a fully collaborative approach to meet their ambitious plans for the future.
The solution
Developing a successful housing brand is all about planning and creating consistency across all communications, from literature to a fully adaptable digital platform. It’s also about attention to detail and being there when it matters, working alongside the client team to meet the specific challenges of individual locations. Our solutions-focused approach means that we can provide the client with the support they need, when they need it, helping to increase the presence of its family homes across the North West.
The execution
Our fully integrated approach embraces everything from literature to video content, email marketing, social advertising and PPC. We have completely reimagined the Eccleston Homes website, enabling the marketing team to update sales status and plot-specific content in real time. Our immersion in the brand also includes proactive thinking on new marketing initiatives. For instance, when Eccleston launched a development of luxury homes in a highly competitive market environment, we created differentiation through the introduction of the Exclusive Collection, a prestigious sub-brand which reflected the aspirations of the target audience, generating additional sales in the process.
By implementing Eccleston Homes’ distinctive visual identity across all marketing collateral, we’ve achieved complete on-site and off-site synergy across all communications.
In addition, our website solution has given the client the housebuilding equivalent of an e-commerce approach, with a micro-marketing capability and intuitive, fully updatable usability, further reinforcing their status as one of the fastest growing homebuilder brands in the UK.