Advertising

8 of our favourite content marketing blog articles

Advertising, Digital Marketing

By now, savvy brands and ecommerce sites have realised that content marketing is central to long term search success.

But if you’re just starting out with content marketing it can be a daunting process. What if you have little (or no) budget? What content do you use? How do you measure success? If you build it, will they come?

Fear not, we have rounded up 8 of our favourite content marketing blog posts to help you. Covering topics like copywriting, quizzes, analytics, content tips and headlines, they should be enough to help you create a winning content marketing plan…

 

 

1. Seven golden rules for content marketing.
By Econsultancy

Econsultancy

“Here are seven golden rules that we have identified to help you optimise your content marketing.”

Read more at Econsultancy.

 

 

2. How to Do Content Marketing on a Shoestring Budget.
By Kiss Metrics

Kiss Metrics Content Marketing

“Content marketing sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money.”

Read more at Kiss Metrics.

 

 

3. How should ecommerce brands be using content?
By Econsultancy

From Econsultancy

“Ecommerce brands have embraced content marketing over the past couple of years.”

Read more at Econsultancy.

 

 

4. 7 Ways to Write Damn Bad Copy.
By Copyblogger

Copyblogger

“When a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.”

Read more at Copyblogger.

 

 

5. 12 practical content tips from Google’s Page Quality guidelines.
By Econsultancy

12 practical content tips from Google

“Here’s a very simple checklist, based on Google’s approximation of highest and lowest quality content.”

Read more at Econsultancy.

 

 

6. Which Marketing Analytics Should You Be Looking At?
By Hubspot

Marketing analytics

“Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part.”

Read more at Hubspot.

 

 

7. The complete guide to using quizzes in your marketing strategy.
By Econsultancy

From Econsultancy

“In January 2014, no one had ever heard of Playbuzz, a website that creates viral content, mostly quizzes. By May of the same year, Playbuzz.com was receiving 45m unique visitors each month.”

Read more at Econsultancy.

 

 

8. 5 Characteristics Of High Converting Headlines.
By ConversionXL

From Conversion XL

“Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.”

Read more at ConversionXL.

 

If you need a helping hand let us know and we’d be happy to discuss your marketing campaigns, plans or other communication needs.

David Ogilvy. The Rolls Royce of Advertising.

Advertising

“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”

The wise words of one of the industry’s founding fathers, David Ogilvy.

Founding father not merely of the industry but of Ogilvy and Mather.

Or, he might have said, like a car.

Because one of the ads with which Ogilvy made his name was for the biggest, most prestigious marque in the automotive industry, Rolls Royce.

So put these two things together: a passionate commitment to big ideas and the world’s biggest motoring marque and what do you have?

Why, bigness of course!

Mega budgets, massive sets, jawdropping special effects, big location shoots.

That sort of carry on.

Right?

Wrong.

Because for Ogilvy, good, much like God, was always in the detail.

Like all trailblazers, Ogilvy was a master of the unexpected.

And it’s the unexpected, subverting preconceptions, that’s at the heart of all great ads.

So Ogilvy found the key to revealing the magnificence of this most magnificent of vehicles in one of the smallest details of all.

And one of the quietest.

Its clock.

‘At 60 miles an hour the loudest noise in this new Rolls Royce comes from the electric clock’.

So ran the headline.

The loudest noise comes from the clock.

It’s worth noting here that the Roller’s clock was not just any old windup tick tock but a whisper-quiet electric number.

It speaks volumes.

Or rather it speaks of no volume at all.

Instead, what it speaks of is a smooth susurration utterly befitting the nomenclature of Phantom, Ghost and Wraith.

And the fact that Ogilvy has described the suppression of engine noise by talking not about the engine itself but about the clock is both surprising and telling.

With the barely-discernible whirr of the clock drowning the galloping steeds under the bonnet.

It’s one of the most powerful and compelling juxtapositions in advertising history.

Of course we know nothing of the problems (if indeed problems there were) that Ogilvy encountered in trying to sell in his ‘little big idea’ to the doubtlessly impeccably tailored suits at Rolls Royce HQ.

But one can only imagine the waves of opposition that might well have bounced off the company’s boardroom wall.

“A clock….a CLOCK…..but what of the engineering excellence, the brobdingnagian engine, the epic nought to sixty times, the top speed, the sumptuous upholstery, the handcut walnut veneers, the handbeaten coachwork, the….the….the…the….the….but a CLOCK?!”

“Yes….that’s right….a clock….”

One can but imagine the smooth as silk Fettes and Oxford-educated adman’s unruffled response.

“But a clock that tells you a good deal more than just the time.”

 

photo credit: graphistolage via photopin cc

Rolls Royce
Rolls Royce