The Go! Network asked Christine about the role of awareness in marketing “awareness marketing is about a long-term strategy and consistency. You need to keep a cool head, be very clear on the channels that you want to use and be very aware of your target audience. Who are they and where are they? Awareness must be routed in consistency and longevity, and this can be done without deep pockets.”
“You need to take a long-term view that your brand has got to be ‘always on.’ It’s only going to be ‘on’ and raise awareness if you’re willing to invest and prepared to roll the dice on its success.”