From our blog
We think that Facebook Lead Ads are great. The streamlined process for collecting data is simple to use and delivers results. Things might get tricky when you want to export your data though.
When our recent Lead Ad campaign finished we expected the data to be in Business Manager or Power Editor but it was nowhere to be seen.
After a quick google on the subject we found conflicting advice. Some articles said it is only possible to export data via the Facebook API. Others seemed to think you needed a third party bridge which involves a monthly subscription.
If you are having the same problem, read on…
How to export your contacts:
1. Go to the page you are advertising.
2. Go to the “Publishing Tools” tab.
3. In the left hand nav, choose “Forms library”.
From this page you will be able to export your data. No API knowledge needed!
Hope you have found this useful.
By now, savvy brands and ecommerce sites have realised that content marketing is central to long term search success.
But if you’re just starting out with content marketing it can be a daunting process. What if you have little (or no) budget? What content do you use? How do you measure success? If you build it, will they come?
Fear not, we have rounded up 8 of our favourite content marketing blog posts to help you. Covering topics like copywriting, quizzes, analytics, content tips and headlines, they should be enough to help you create a winning content marketing plan…
1. Seven golden rules for content marketing.
“Here are seven golden rules that we have identified to help you optimise your content marketing.”
2. How to Do Content Marketing on a Shoestring Budget.
By Kiss Metrics
“Content marketing sounds expensive. For a lot of companies, it is expensive. Most of the businesses I work with aren’t exactly rolling around in piles of money.”
Read more at Kiss Metrics.
3. How should ecommerce brands be using content?
“Ecommerce brands have embraced content marketing over the past couple of years.”
Read more at Econsultancy.
4. 7 Ways to Write Damn Bad Copy.
“When a results-oriented writer says “creative” and an image-oriented writer says “creative” you have to understand that they are talking about two completely different things.”
Read more at Copyblogger.
5. 12 practical content tips from Google’s Page Quality guidelines.
“Here’s a very simple checklist, based on Google’s approximation of highest and lowest quality content.”
Read more at Econsultancy.
6. Which Marketing Analytics Should You Be Looking At?
“Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part.”
Read more at Hubspot.
7. The complete guide to using quizzes in your marketing strategy.
“In January 2014, no one had ever heard of Playbuzz, a website that creates viral content, mostly quizzes. By May of the same year, Playbuzz.com was receiving 45m unique visitors each month.”
Read more at Econsultancy.
8. 5 Characteristics Of High Converting Headlines.
“Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half of them.”
Read more at ConversionXL.
If you need a helping hand let us know and we’d be happy to discuss your marketing campaigns, plans or other communication needs.
Here at House, our rapid growth means we’re always on the lookout for top talent, from writers and conceptual designers to Mac operators, top quality project managers and client service people.
If this sounds like home to you, get in touch by sending your CV to firstname.lastname@example.org
The ever-evolving world of digital marketing is almost impossible to navigate. We feel your pain, so we thought we’d help you out and share our most used (and most effective) digital marketing resources and tools. Here we go…
As you may know, Facebook has grown into a hugely effective ad platform. Highly targeting and budget friendly, what’s not to like? Get started here, or get in touch and we can help you create an effective campaign.
If you’re a content marketer, ignore this at your peril! As this great article from PR2020 says: If knowledge is power, BuzzSumo is a content marketing cold fusion reactor. And it really is that good. Find out more about BuzzSumo.
Thanks Econsultancy, we salute you!
Our team at House use Dotmailer day in, day out to create great email campaigns for our clients. We’re big Dotmailer fans here. They help make tough things like segmentation, automation and responsive easy. There’s even 30 day trial to get you started. Go Dotmailer!
The Hubspot blog is an invaluable source of great inbound marketing advice. Read on blog.hubspot.com/marketing/tools-to-edit-blog-posts
Follow us on facebook to keep up to date with all the latest at House.
House really got to understand our business and have added huge value to our marketing department.
With the help of our new website mobile traffic doubled, and our online sales are up are 37% up year on year
House brought the concept of Love to life, which is exactly what we are about.
The team at House is a pleasure, it’s like working with part of our own family.
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