From our blog
1. So, you’re a design and brand agency then?
No, we are much more than that. Of course we do all the design work that you would expect, just like any other design and artwork house, but we offer a layer before that which we think is far more important.
We offer a point of view of your marketing, your brand and your business, and only once we have a view of the market place and who your customers are do we even begin to put pen to paper.
Because for us, it’s not just about design, it’s about your message and what you stand for. In other words, what you say about yourself and how. So many agencies miss this and provide design for designs sake, or design work that has little meaning to the audience. We see it all the time.
2. You say you are a full service agency, what does that mean?
It means we take a holistic view of all your marketing, because for us whatever you say, and wherever you say it, it has to be joined up in terms of the message and the image. It’s what’s known as a fully integrated approach, which is a bit of jargon that simply means everything works together.
So in a nutshell we do it all, from planning and strategy, through to all the design, writing and artwork for whatever communications channel is right for your business, or in other words, whatever communications channel your clients or customers are looking at.
So that may mean advertising and packaging, or it may mean websites and ecommunications (email marketing), right through to online advertising, social media, poster sites, direct mail, TV and video or social media.
3. How can you be great at everything?
There are digital agencies, media agencies, brand agencies, PR agencies and artwork houses who offer specialist advice and expertise in their own area, so surely a one stop shop can’t specialize in everything and do the best job?
Actually that’s exactly the point, specialist agencies used to work really well in the dawn of new media, and there are some great digital shops out there offering expertise on just digital marketing. However because people now consume advertising in so many different ways as they go about their daily lives, it’s really important to ensure that your core message works right across all channels. So fragmenting your advertising and marketing across lots of different agencies isn’t as wise as it once was. Our approach ensures your message stays on track so that means we create great work that works for all channels online or offline.
Plus, because we start from thinking about your business, we develop ideas and campaign themes from the inside out, so whatever we do for you is designed to be flexible enough to evolve over time and also work in any channel or space.
4. Branding, that’s a logo isn’t it?
Most people think branding is a logo, a colour or a typeface. When actually all those things are simply part of your brand assets (like your fixtures and fittings). Branding is your message, it expresses to your customers who you are, what you stand for and how your talk to them. A bit like your DNA. It’s what makes you special and different, whether your brand is a product or a service.
We certainly don’t invent this for you! But what we do do is create something that is unique to your brand that brings to life everything it stands for.
“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night.”
The wise words of one of the industry’s founding fathers, David Ogilvy.
Founding father not merely of the industry but of Ogilvy and Mather.
Or, he might have said, like a car.
Because one of the ads with which Ogilvy made his name was for the biggest, most prestigious marque in the automotive industry, Rolls Royce.
So put these two things together: a passionate commitment to big ideas and the world’s biggest motoring marque and what do you have?
Why, bigness of course!
Mega budgets, massive sets, jawdropping special effects, big location shoots.
That sort of carry on.
Because for Ogilvy, good, much like God, was always in the detail.
Like all trailblazers, Ogilvy was a master of the unexpected.
And it’s the unexpected, subverting preconceptions, that’s at the heart of all great ads.
So Ogilvy found the key to revealing the magnificence of this most magnificent of vehicles in one of the smallest details of all.
And one of the quietest.
‘At 60 miles an hour the loudest noise in this new Rolls Royce comes from the electric clock’.
So ran the headline.
The loudest noise comes from the clock.
It’s worth noting here that the Roller’s clock was not just any old windup tick tock but a whisper-quiet electric number.
It speaks volumes.
Or rather it speaks of no volume at all.
Instead, what it speaks of is a smooth susurration utterly befitting the nomenclature of Phantom, Ghost and Wraith.
And the fact that Ogilvy has described the suppression of engine noise by talking not about the engine itself but about the clock is both surprising and telling.
With the barely-discernible whirr of the clock drowning the galloping steeds under the bonnet.
It’s one of the most powerful and compelling juxtapositions in advertising history.
Of course we know nothing of the problems (if indeed problems there were) that Ogilvy encountered in trying to sell in his ‘little big idea’ to the doubtlessly impeccably tailored suits at Rolls Royce HQ.
But one can only imagine the waves of opposition that might well have bounced off the company’s boardroom wall.
“A clock….a CLOCK…..but what of the engineering excellence, the brobdingnagian engine, the epic nought to sixty times, the top speed, the sumptuous upholstery, the handcut walnut veneers, the handbeaten coachwork, the….the….the…the….the….but a CLOCK?!”
“Yes….that’s right….a clock….”
One can but imagine the smooth as silk Fettes and Oxford-educated adman’s unruffled response.
“But a clock that tells you a good deal more than just the time.”
photo credit: <a href=”https://www.flickr.com/photos/graphistolage/2225273983/”>graphistolage</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-nd/2.0/”>cc</a>
House really got to understand our business and have added huge value to our marketing department.
With the help of our new website mobile traffic doubled, and our online sales are up are 37% up year on year
House brought the concept of Love to life, which is exactly what we are about.
The team at House is a pleasure, it’s like working with part of our own family.
Want to know more?View case studies